The Custom
Advantage

When you're ready
to take
the game seriously

Let's destroy one myth right from the start: there is no such thing as an "average" golfer.

Every golfer is different in size and shape and swing. If Armani made suits in just one size to fit the "average" person, no one would ever buy his clothes. Yet every day, golfers spend hundreds or thousands of dollars for a set of golf clubs that were manufactured to fit an "average" golfer.

Consider the keys to determining a good fit:

• Club Length to optimize distance and control
• Shaft Type to be matched to your swing speed and tempo
• Loft and Lie to maximize distance and trajectory
• Grip Size to encourage the proper grip pressure throughout the swing

There's just no way that a mass produced golf club is going to be right for you and a hundred thousand other golfers in all of these areas. To play your best, to really enjoy the game, you need golf clubs that are custom fitted for you.

A good custom fitting will include a thorough analysis of your game, its strengths and weaknesses. There is an interview to determine your preferences and playing style, a measurement and analysis of your physique and swing, and an analysis of your current clubs.

Custom fitting benefits golfers of all abilities. In many ways, the beginning and intermediate golfer benefits more from custom fitted golf clubs than the experienced professional. By adjusting to your particular tempo and style or helping to compensate for small weaknesses in your swing, custom fit golf clubs can help you play the game better and enjoy it more.

Call us at (508) 320-8328 to arrange for a free analysis of your current clubs.

Chris Davis is a professional clubmaker, a member of the Golf Clubmakers Association and an authorized dealer for Infiniti Golf.

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